Roy Jenkins said that Tony Blair was “a man carrying a priceless Ming vase across a highly polished floor” when describing Labour’s approach to the 1997 general election. That may have been the case, but Blair was shouting the whole time about his plans for the vase and why everything would be better when he finished his journey. Also, he only had the vase in the first place because he had said what he would do with it and people thought his plan was the best option.

This anecdote about election strategy is just one of the ways that Keir Starmer is compared to Blair. I’m not sure I agree with the metaphor, because Blair at least laid out his vision for a New Labour government; i.e. it would be a slightly kinder Thatcherism, have a bit more welfare and be a bit nicer to the minorities the Tories generally dislike. Starmer is keeping schtum about his plans with his priceless Ming vase.

That said, his strategy of saying and promising as little as possible is paying off. Labour are high in the polls and recent byelection victories (especially in Mid Bedfordshire, a seat Labour wouldn’t normally be expected to win) show that Labour *could* be on course for a huge election victory. On top of this, the recent Labour conference passed with almost no infighting and everyone staying on message. So, things are looking good for Labour.

Having a vision

Starmer’s caution is paying off for now, but there are challenges ahead that might require a bolder approach. Winning an election will require Starmer to set out how the country will be different under Labour. Keeping the fragile Labour electoral coalition together is a challenge akin to carrying a priceless Ming vase across a highly polished floor, but Blair achieved this by having a vision of what the country under New Labour will look like.

Like I said, Blair got the vase (being Labour leader) by having a vision for the party and the country. It was a daunting task to win power after four election defeats (although, he was helped by Black Wednesday and general Tory sleaze and incompetence) and to achieve this Blair presented New Labour to the country as a fully formed and articulated political project. It was a brand. You knew what you were getting.

Starmer, by contrast, got the vase by saying he would do something different with it than what he has done with it, and he’s trying to get it across the highly polished floor (getting Labour into government) whilst saying as little as possible about what he will do on the far side.

The economic status quo

This baffles me (perhaps even more than it disappoints me). There’s a lot that could be announced that would be popular. People are crying out for change after 13 years of incompetent Tory rule, but all that I can tell about a future Labour government is that things will be pretty much the same, only with more competent management.

Here’s something regular readers won’t expect from me: Why aren’t Labour being more pro-business? Jeremy Hunt has raised taxes on businesses, whilst high inflation and high interest rates are hitting their bottom lines. Surely more pro-business policies would be popular. Yet we get none.

Blair openly courted business by saying that New Labour would maintain the economic status quo, i.e. accepting the Thatcherite revolution. I have my criticism of this, previously expressed, but Blair was bold enough to say what he would do with power. Today, the economic status quo won’t help anyone. Change is needed and Starmer needs to be bolder, like Blair was.

An alternative vision of what Britain can be like

Starmer is often compared to Blair, but Blair had a vision that was clearly emblazoned across everything New Labour. Starmer just withdraws things he announced a few months ago. There’s no strategy to this. No vision. We don’t know what Starmer will do with power.

All that defines Starmer’s Labour is “we are not the Tories''. Labour will need more than that to win an election. The Tories are unpopular, and have done a lot of damage to the country, but an alternative vision of what Britain can be like is needed. The platform of “things will be more or less the same as they are, but with better management” does not rise to our current challenging economic and political times.

There are some glimmers of this. The housing announcements made at Labour Conference were very welcome, and the housing crisis is one of the big things Labour needs to tackle, as it affects people across the country of all ages and backgrounds. Cancelling the Rwanda plan is perhaps an attempt to push back at the climate of hostility towards migrants that blights this land. It could be a start, but it is a small start.

Something more radical

It’s funny how Starmer’s boosters have become quieter and quieter during the last three and a bit years. They’re either lying to themselves that he will be more radical in power than he claims (pull the other one, it plays Things Can Only Get Better) or they have totally given up on fixing the problems of the nation. They’re certainly not pushing for him to move to the left and they remain silent as Starmer moves further to the right.

There are many people to the left of Starmer who disagree with his views - such as tepid resistance to right-wing hysteria over immigration and his watering down of Labour’s environment policy - and would be happy with something more radical. I’m not talking about Jeremy Corbyn fans (although the above also applies to them), I’m talking about the many nurses and teachers struggling with low pay or young people locked out of the housing market.

People who don’t like how Starmer folds to any criticism from the Daily Mail and is determined to keep wealthy, Brexit voting, Boomers on side at all costs. And he means at all costs.

The Starmer they were sold

Many people want the Starmer they were sold, not the one they got. That’s why they voted for him. However, these people have gone completely silent. Through the Corbyn years there were repeated calls for Starmer to head up a soft left, Neil Kinnock style, moderate social democratic Labour Party, which would be anti-Brexit and reforming. Now Starmer is in charge and the difference between him and the Tories seems to be found in academic minutia.

The rage that animated anti-Corbynism has not translated into a desire to push Starmer back to the (soft) left or even hold him to account. No one wants to hold him to account for the things he promised in January and abandoned in June, yet alone things he promised in 2020 and has gone back on.

More than this is needed to win an election. The Tories have the incumbent factor and they are likely to play very dirty if they look like they are going to lose heavily. When the campaigning starts and Labour is accused of being a communist, woke and wanting to ban the flag or fish and chips, what will Starmer say? Will he have a vision to counter the negative campaigning? Something that will win people over?

Blair got people excited

I am concerned that there seems to be little enthusiasm for Starmer. His boosters have gone silent and can’t manage much excitement about him rolling over to socially conservative swing voters, giving them everything they want, whilst everything from the climate to the treatment of refugees gets worse. No one is excited about things staying pretty much as they are, but with a more competent set of suits with red ties in charge. Although, a lot of people are very keen to see the back of the Tories.

Again, Blair, for all his faults, did get people excited. Excited about him and the prospect of the new era he would usher in. This is the most striking difference between Starmer and Blair. Starmer is about as exciting as Gordon Brown, but with Blair’s substance. If we can’t have Corbyn’s integrity with Blair’s competence, can we at least have Brown’s substance with Blair’s excitement, and not the current inversion? (Although, I’m worried that we’ll end up with Corbyn’s competence and Blair’s integrity.)

The need for a vision

Starmer needs a vision of what the country will be like under him. Something that will get people excited. A vision for how the country would be different has never been more needed. This vision needs to be more than carrying on as things are, giving the angry conservative voters whatever they want and hoping that they don’t go and elect a literal fascist.

Surely Labour can do better than this? Starmer should take a leaf from Blair’s book, if he really is the new Blair, and have a vision for the country that gets people excited. There’s the chance to win people over to be genuinely enthusiastic about Starmer, with a tired and unpopular incumbent government and a bad economy.

This will win Labour real supporters, not just the tacit support of people who don’t want the Tories in power. However, Labour needs some sort of vision that can get people excited.